CURRICULUM VITAE
PERSONAL DETAILS
Name Jason A Harborow D.O.B. 12 February 1970
Address South Ridge
West Road
Prenton
Wirral
CH439RP
0151 678 8085/ 07715 487121
Jason.harborow@btopenworld.com
OVERALL PROFILE
I am a strong strategic thinker, organiser and Director with excellent experience, knowledge and success in commercial, marketing and operational management.
I have outstanding commercial management and negotiation skills and an attitude to deliver and succeed. I have proven budget and team management skills, able to motivate, enthuse and deliver a project with all key objectives achieved. An excellent communicator with a broad range of business skills, assertive and experienced, strategic in thought and strong in leadership and commitment.
A proven and successful track record in major events and a unique experience of management at senior level in the public and private sector.
CAREER PROFILE HIGHLIGHTS
Apr 2006 – Present Liverpool Culture Company
Chief Executive/Executive Director
Feb 2004 – Present Liverpool Culture Company
Chief Operating Officer
Responsible for the management and strategic Direction of the Liverpool Culture Company who are responsible for delivering the multi year programme of activity leading up to and beyond the European Capital of Culture Year in 2008. The organisation is responsible for all aspects of the programme including Tourism, Marketing, Event Management, Artistic Content, Communications, Income Generation, Creative Community Programme and Brand and re-positioning of the City. In the role I have full responsibility for relationships with all key stakeholders including Central Government and private sector partners, more details
http://www.liverpool08.com/Key achievements
Managing the start up of the business to multi- layered company with almost 100 employees
Re-structuring of company following departure of previous Chief Executive and Artistic Director
Directing launch of initial 2008 highlights to critical acclaim
Development and delivery of huge international events programme in all sectors
Developing Company Business Plan and Annual Delivery plan
Management of business with a annual turnover of at least £20million and 3 year spending profile of £95million
Securing commercial investment with 8 partners secured in first 12 months with at least £2million investment each
Secured 90% of the total budget required for the entire programme in the last 12 months.
Introduction of new City Brand and marketing, Public Relations, Public Affairs and communications strategy
Critically acclaimed speaker on marketing, commercial and cultural issues for major events. Keynote speeches presented at major international conferences
Management of Liverpool City Council Culture, Media and Sport Portfolio with a workforce of ? and budget of ?
Key skills
· Able to deliver results quickly and successfully.
· A clear understanding of all aspects of managing a business with the need for results.
· Strong strategic thinker and organiser to implement commercial and marketing strategy
· Excellent negotiation and presentation skills
· Excellent contract and legal awareness able to assess needs of clients and the organisation and creating positive partnerships
Sept 2002 – Feb 2004 RE:MEDIA PLC
Managing Director RE:ACTIV
Responsible for the management of all aspects of the RE:ACTIV company, one of three companies in the RE:MEDIA Group. The company is the UK s leading sports merchandise and licensing operator with contracts with some of the Uks and Europe’s largest sports brands. The company is also at the cutting edge of web commercialisation, brand development and implementation and ticketing marketing strategies.
Key achievements
Managing the start up of business to market leader in the industry in 11 months
Winning key National and International clients ranging from Aintree Grand National to European Champions League final, European Rugby Cup and Rugby Football League
Creating profitable business model
Establishing company as the number one provider of event and ecommerce merchandise solutions
Credited with changing g the approach to brand commercialisation through merchandise in sport.
Invited by Government agencies to visit West Indies to consult on WINDIES Cricket World Cup 2007.
Voted as a member of the top 42 under 42 young business people in the Northwest in 2003.
Key skills
· Able to deliver results quickly and successfully.
· A clear understanding of all aspects of managing a business with the need for results.
· Strong strategic thinker and organiser to implement commercial and marketing strategy
· Excellent negotiation and presentation skills
· Excellent contract and legal awareness
· Assessing needs of clients and the organisation and creating positive partnerships
· Good manager/team player
Jan 2001– Sept 2002 Manchester 2002 Ltd
Commercial General Manager 30 Direct Reports
Responsible for all commercial income generation for Manchester 2002 Commonwealth Games and PR and Marketing to support the commercial income activity.
Key achievements
· Securing and delivering dynamic brands in the form of sponsorship to the games
· Devising and implementing sales strategy for games income generation programme
· Introducing a cohesive and co-ordinated licensing programme and implementing a range with 500 products and 55 licensees
· Designing, developing and Managing the Uk’s largest ever-ticketed sports event. Achieving income target within 2 months, Sold 90% (900,000) of tickets setting new world record
· Creating and directing a national marketing and PR campaign for the Games ticketing Programme
· Working with key stakeholders to achieve results.
· Engaging and managing key Icons for the games – Ian Thorpe, Jonah Lomu, Denise Lewis, Jason Queally, etc.
· Appointed Games spokesman for official statements to press, radio and TV
Key skills
· Strong strategic thinker and organiser to implement commercial and marketing strategy
· Excellent negotiation and presentation skills
· Excellent contract and legal awareness
· Assessing needs of clients and the organisation and creating positive partnerships
· Good manager/team player
May 1999 – Dec 2000 Rugby Football League
Operations Director 30 Direct Reports
Responsible for the operational and logistical management of the Rugby League World Cup involving 16 senior nations and 6 emerging nations. Responsible for generating commercial income and marketing and PR programme.
Key achievements
· Delivered 40 games in 5 countries at 33 different venues over 3 tournaments
· Record commercial income, through sponsorship, and record attendances
· Media strategy that delivered a strong and consistent message
Key skills
· Planning and organisational skills
· Attention to detail in all areas
· Working to tight deadlines
· Keeping focussed on objectives and financial constraints
March 1998 – May 1999 JJB Sports
Stadium Director/General Manager 50 Direct Reports
Responsible for the development and project management of the JJB Stadium, JJB Soccer Centres and the JJB Health Clubs and hotel groups
Key achievements
· Completion of all sites on time and within budget
· Implementation of all operational procedures
· Implementation of marketing and PR plan
· Delivering key commercial partners and sponsorship
Key skills
· Strong performance management under tight deadlines
· Clarity in decision making
· Excellent communicator
· Financial management
· Workforce motivation and management
Jan 1987 – March 1998 Local Authorities
Various positions Various Direct Reports
Responsible for all aspects of leisure management issues including key management posts at two of the UK’s premier leisure facilities.
Key achievements
· Rapid career progression
· UK Leisure Manager of the Year 1996
· ISRM President 1998
· Development of the North West’s largest multi-sport venue
· Excellent commercial results
· Organisation and management of many national and international events
Key skills
· Commitment and enthusiasm
· Strong performance management under tight deadlines
· Clarity in decision making
· Excellent communicator
· Financial management
· Workforce motivation and management
CAREER HISTORY – Local Authority
EMPLOYER
DATES
POST HELD
Chorley BC
Jan 1987 –April 1992
Asst. Mgr/Comm. Officer
Leisure Officer Contract Management
Wigan MBC
April 1992 –May 1995
Contracts Manager/
Leisure Operations Manager
Wirral MBC
May 1995 – Jan 1997
General Manager – Europa Pools
Wigan MBC
Jan 1997 – March 1998
Robin Park Sports Centre General Manager
EDUCATION
Euxton Church of England Primary School Sept 1974 – July 1981
St Michael’s High School, Chorley Sept 1981 – July 1986
QUALIFICATIONS
11 “O” levels
FURTHER EDUCATION
Runshaw Tertiary College Sept 1986 – March 1987
Blackburn College (part-time) Sept 1988 – June 1989
Lancashire College of Agriculture &
Horticulture (part-time) Sept 1990 – July 1992
PROFESSIONAL QUALIFICATIONS
Diploma in Leisure Management
Institute of Leisure and Amenity Management Certificate
Institute of Leisure and Amenity Management Diploma
National Examining Board of Supervisory Management, Certificate in Leisure and Recreation (NEBSM)
BTEC Continuing Education Certificate in Sport and Recreation Management
MEMBERSHIP OF PROFESSIONAL INSTITUTES/ORGANISATIONS/ BOARD POSITIONS
Institute of Leisure and Amenity Management – Full qualified Diploma member – MILAM (DIP)
Institute of Sports and Recreational Management – Full member – M.Inst.SRM
Member – Deputy Prime Ministers 2007 Bicentenary Advisory Group on the Abolition of the Slave Trade
Member – The National Culture and Creativity Advisory Forum to London 2012 Olympics Games
Board Member – The Mersey Partnership Tourism Board
Board Member – The North West Tourism Forum
Board Member – Liverpool Culture Company
Board Member – The North West Development Agency Major Events Group
Member – North West Steering Group for the 2012 Olympic Games
Member of ISRM Northern Executive Board (President in 1998-1999)
Board member of Rugby League International Federation (1998 – 2001)
HOBBIES AND INTERESTS
I have a very keen interest in sport and culture; I enjoy watching live sport and experiencing major sports events.
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I have been very fortunate to pursue my hobby, broadcasting, working on local, regional and national radio and TV as a presenter and producer.
I enjoy power boating and when time permits I enjoy lazy weekends on the Mar Menor in Spain!
My family are very important to me and I enjoy spending time with my wife and daughter
FURTHER DETAILS
If you require references or any further information, please do not hesitate to contact me.